Evolving Industry

How the Pet Food Franchise Industry is Evolving

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One thing that’s certain is that pet food isn’t what it used to be. All it takes is a walk down the pet aisle of a supermarket to notice the difference. The days of brown sludge and pellets are long gone and have instead been replaced with an array healthy and appetizing cuisine options. Indeed, the pet food industry itself has reported on a number of growing trends that are revolutionizing the way pets eat, but more importantly, the way pet parents want their pets to eat. Below are a few of them:

Wag N' Wash - top pet franchise.

Why Own A
Wag N' Wash Pet Franchise?

Dog Grooming Franchise


Wag N' Wash gives pet owners a highly-personalized, "one-stop-shop" experience they'd never be able to replicate with a big-box pet store or an online retailer.

Dog Grooming Franchise


Our convenient, all-in-one pet retail center combines expert product knowledge and guidance with genuine love and concern for all the pets we meet.

Dog Grooming Franchise


A lower investment compared with other pet franchises means greater potential for strong returns. (In 2020, our average gross sales were $1,519,199*!)

Dog Grooming Franchise


Our Pet Franchise Owners enjoy a high customer retention rate thanks to our well-informed, personable staff and fun, customized experience that just can't be replicated online.

Dog Grooming Franchise


Unlike other pet-related franchise concepts, Wag N' Wash has availability nationwide, including "hot" markets like Texas, Washington, and Oregon.

"The industry was begging for a local & personal approach to pet care. We successfully answered that call."

Dan and Jef
Wag N' Wash Founders Wag N' Wash Founders

The Numbers

$99 billion

The Pet Industry Net Worth in 2020


Average Ticket Price


Estimated Net Margins: Grooming


Average Gross Revenue

$425,050 – $789,350*

Total Investment

*Refer to 2021 Franchise Disclosure Document Item 19

Pet Food Industry Trends
Mimicking Human Trends

There’s been an undeniable uptick in the public’s desire to eat healthier. This desire has in turn been met with more and more options that accommodate gluten free, Non-GMO, raw foods diets etc. More and more of these trends can now be found in pet foods as well.

Pet Food Industry Trends
Only The Best For Fido

It’s becoming exceedingly common to see pet meal options that read like entrees off the menu of your favorite restaurant. From ravioli to casseroles to birthday cakes, pets are enjoying versions of human food engineered to their tastes. Their foods also now include exotic meats and seasonal options.

Pet Food Industry Trends
DIY Pet Food

It’s often said that if you want something done well you’ve got to do it yourself. Nowhere has this philosophy been applied better than in the food industry. Pet owners across the country are rolling up their sleeves and making their own pet food. The DIY option is especially appealing because it involves minimal processing and opens the opportunity for personalization.

Pet Food Industry Trends
Targeted Foods / Preventative Foods

With pets being increasingly susceptible to the same illnesses that we are, many pet foods are now creating food options chock full of specific ingredients for targeted dietary and health needs.

Pet Food Industry Trends
Clean Labels And Transparency

Now more than ever, pet parents are taking greater care to read the labels on pet food. The expectation from health-conscious pet parents is that they should be able to recognize all if not most of the major ingredients in the form of protein, grain and the like.

Pet Food Industry Trends
Local Sourcing

Another food trend that has trickled into the pet food industry is the idea of locally sourced food. The appeal behind locally sourced food or “farm to table” is knowing where your food comes from. For many pet owners, this desire extends to their pet’s food as well and knowing that the ingredients not only support a local supplier, but are guaranteed fresh as well.

How These Trends
Manifest At Wag N' Wash

As a pet food franchise, Wag N’ Wash is not only aware of all these trends, but incorporates them into its practices as well. What this means for Franchisees is that you would be buying into a franchise that sets you up for success by staying ahead of the curve. Wag N’ Wash is leading the charge on what an up-to-date pet food franchise should represent. Our focus on a variety of fresh, natural and wholesome ingredients with nutritional supplements is in line with what pet parents want for their pets.

Fill out the form below to reach out to us and find out more about our vision and how you can be part of it.

Dog grooming franchise at Wag N' Wash.

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