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Wag N' Wash Natural Food & Bakery

Behind the Business Plan: Wag ‘n Wash

Wag N' Wash® Natural Food & Bakery
By Adam C. Uzialko, Business News Daily Staff Writer
Published on: May 6, 2016

Disappointed that they had to leave their Dalmatian, Geni, at home to work at their 9-to-5’s, Dan Remus and Jef Strauss launched the Wag N’ Wash pet retailer so they could bring Geni along for the workday. The business began as a dog wash and bakery for canines, but has evolved into a full-service chain of franchises. Despite initially being denied loans by banks that didn’t believe a small pet retailer could compete with the larger companies that dominate the market, Remus and Strauss continue to expand, maintaining a presence across a number of states. Remus told Business News Daily about the struggles of getting established and the joy of watching the company grow and succeed.

Business News Daily: In a nutshell, what service does your business provide?
Dan Remus: Wag N’ Wash is a multiunit specialty pet retailer that sells natural food for cats and dogs, [maintains] self-wash and full-service grooming facilities, [operates an] in-house bakery for pet treats, and [sells] gear and supplies for cats and dogs.

BND: How long have you been in business?
Remus: Since 1999.

BND: Did you start with a formal business plan? If not, how did you lay the groundwork for your business?
Remus: We started with a general business plan as a dog wash and bakery. Prior to Wag N’ Wash, [co-founder] Jef [Strauss] and I worked corporate jobs that forced us to leave our then-aging Dalmatian, Geni, at home or with a sitter for long periods of time. Our goal was to simply start a business that would allow us to bring Genito work and to spend more time with her. Over the years, our business model has evolved to our current multiunit, full-line retail format.